THE BRIEF
SUBCOLD approached us to create a content series for cross-platform external use to bring three product ranges to life.
They identified the need for both highly visual and lifestyle-driven content for their ranges to show them in different contexts and environments and to illustrate their real-world settings.
So, they asked us to create video content that would bring them to life and could be used in any of their international markets while also communicating the flexibility and quality of the products in realistic environments.
THE SOLUTION
Delivering the three videos required a multidisciplinary process that involved casting, location scouting, and a unique video production services that revolved around a visual effects workflow.
The resulting pieces of content have the hallmarks of being part of the same range with the same production value but illustrate the diversity of the products available and their distinctly different personalities.