You can have your AI. We'll go with Rock instead.

Are we saying that we're against AI in video production? Absolutely not. How can we be against something that will eventually make us obsolete? What we are saying is that AI is boring.

Picture a scene. You're in the midst of a crowd waiting for the last music act. You feel the anticipation, the excitement building up inside you and those around you. The band gets up on stage. The crowd goes wild. The anticipation builds. Your heart pounds faster. The lead guitarist stretches their fingers with a few chords. The stage lights shift. The drummer warms up his wrists. Deep thuds echo through the crowd as if they're saying, 'Get ready. You're in for a ride.' The stage lights up. The band strikes their first chords, which detonate through everyone and receive a shockwave of emotions from the crowd in return. And there you are in the middle of it all. Breathing in every single moment. Every single song. Engraving it all in your memory.

Throughout the decade-long affair (as we call it) with Hard Rock, we were lucky to capture all these emotions firsthand and they just simply translate in the finished pieces. Have a watch of the grand opening of Hard Rock Cafe Piccadilly Circus, Isle of Wight music festival, Battle of the Bands in Glasgow, or the crème de la crème 50th Anniversary film, and tell us that not even a tiny part of you pictures being there, in amongst these amazing live events..

Maybe we're biased. At the end of the day, it's content we made. However, while everyone is chasing after the new AI model to generate something that looks real, we'll be out there in the wild with our cameras filming the raw emotions that bring excitement. So until AI learns how to replicate that, we're going with Rock'n Roll.

Check out our Hard Rock page to find out how we helped them over the years by fulfilling their content strategy and making their wildest dreams come true in video: HARD ROCK CAFE