The DIY Era of Commercial Video

Let's be real, do you actually need a video production company for your videos? More often than not, the answer is no. 2010, when commercial video making was just for the select few and phone filmmaking was only acceptable for making Vines, is now just a distant memory (like Vine itself).

Since then, not only have our phones advanced so much that the footage they produce is pretty bang on, we've democratised phone filmmaking. We democratised it so much that we no longer frown upon companies using them to make content to advertise their services, promote their products, or even do full-blown marketing campaigns. Just look at Curry's TikTok. They cracked the code. Shot on phone, entertaining content that isn't tone-deaf and fits the social media content universe.

So, what role do video production companies play in this DIY era? Definitely not rocking up to a gig and filming with their phones. Over the years, we've seen more and more companies doing that though. If you hire a video production company and they arrive with mics, lights, and phones instead of cameras, just can them on the spot. Don't pay for content that would look no different if you shot it yourself.

Video production companies need to offer more than what can be achieved with that rectangular contraption in your pocket. It's the DIY Era of commercial content, and a lot of the DIY content is good, so video production companies need to be better and bring more value to the client than before like great storytelling, future-proof quality and the ability to maximise content and shoot for all platforms.

Now, if you don't have the time to DIY it and need a video production company that knows what they're doing and can bring value, have a look at our service page. We offer a variety of packages at different price points and also have links to useful funding opportunities for your video projects.